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Senior experience
Commercial leadership grounded in the realities of the drinks trade.
FRACTIONAL SENIOR COMMERCIAL SUPPORT FOR DRINKS BRANDS
Scaling drinks brands intonational distribution.
Senior commercial support across strategy, execution and account management — without the full-time hire.
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WHY SINGLESHOT
Senior capability.
Fractional by design.
Most scaling drinks brands do not need a full-time Commercial Director yet. They do need experienced commercial leadership at the right moments — embedded in the business and focused on getting things moving.
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Embedded on your terms
Work visibly as an extension of your team, or behind the scenes to strengthen the people already in the business. The level of visibility is yours to choose.
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Execution, not just advice
Strategy backed by buyer conversations, negotiation, account ownership and follow-through.
WHAT WE DO
Commercial support.
Built around the job to be done.
SingleShot can plug into one commercial challenge or work as an ongoing fractional resource within the team — adding senior capability without competing for ownership or visibility.
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Commercial Strategy & RTM
Channel strategy, prioritisation, pricing, distributor and wholesale structure, and the route to sustainable growth.
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Account & Channel Management
National On-Trade · RTM / Wholesale · Off-Trade — from prospecting and buyer engagement through to ongoing account ownership.
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Sell-in & Execution
Buyer propositions, tenders, pitch support, negotiation, launch planning, activation and follow-through.
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Business Support
Access to dedicated support across client liaison, coordination, research, proposals, follow-up, process and business administration.
HOW WE WORK
A simple framework.
Built to get things moving.
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DIAGNOSE
Where are we now?
Understand the brand, commercial model, blockers and opportunities.
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STRATEGY
Where do we want to get to?
Set the commercial ambition, priorities and channel choices.
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PLAN
How do we get there?
Turn the strategy into clear accounts, actions, ownership and timing.
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LET'S GET IT MOVING
Execution.
From behind-the-scenes business development to representing the brand directly with customers and partners — the role flexes around what your team needs.
FOUNDED BY ADAM WILLMORE
Commercial experience.
Applied properly.
Adam brings 12+ years of commercial experience across established, challenger and start-up drinks businesses. His background spans national accounts, route-to-market, trade marketing and multi-million-pound commercial responsibility — helping brands turn ambition into distribution.
12+years in the drinks industry
£mmulti-million-pound commercial & P&L responsibility
3core channels: National On-Trade · RTM / Wholesale · Off-Trade
WHAT CLIENTS SAY
Trusted to turn strategy intocommercial progress.
“Adam played a key role in securing Chimera’s successful market entry, combining deep on-trade insight with strong industry relationships to deliver early distribution wins.”
“Adam brought exceptional energy, resilience and commercial leadership to building the Titanic Distillers brand in the GB market.”
“His ability to combine strategy, relationships and delivery makes him a trusted partner for businesses looking to scale brands and unlock sustainable growth.”
TRUSTED PARTNERS
Specialist support.
When the brief needs more.
SingleShot stays focused on commercial growth, bringing in trusted specialists where the brief needs dedicated adjacent expertise.
TRADE & BRAND MARKETING
Elementary Trade Marketing
Specialist drinks-industry support across trade marketing, brand building, advocacy and activation.
visit Elementary ↗DEDICATED BUSINESS SUPPORT
Mooring Co.
Dedicated resource across coordination, client and stakeholder liaison, research, follow-up and day-to-day business support.
website launching soonSTART A CONVERSATION
Ready to scale intonational distribution?
STRATEGY/EXECUTION/DISTRIBUTION1